Curriculum Vitae
Thiago Salvador
AI & Operations Leader
Operations and AI leader with 15 years across advertising, technology, and startups. Currently Partner and Director of Operations & AI at Zaaz Collective, building AI-driven workflows that connect human creativity with machine intelligence. Previously led operations at Wunderman Thompson (3 years, WPP group) and produced award-winning campaigns at DM9DDB — including 6 Cannes Lions. MBA from USP/Esalq. Clients include Bayer (USA), McDonald's, Nubank, Vivo, and Itaú.
Experience
Director of Operations and AI
São Paulo, Brazil (Remote)
Leading the vision and execution of AI-driven initiatives, combining advanced technology with creative strategies. Establishing operational frameworks that drive efficiency, leading cross-functional teams from concept to launch. Using data-driven insights to align resource allocation with strategic objectives, optimize marketing campaigns and unlock new growth opportunities.
Operations
São Paulo (Remote)
Managing RPA, development and AI projects. Improving operational management systems, processes and best practices. Formulating strategic and operational objectives, quality controls and production KPI monitoring, recruitment and team supervision.
Sr. Product Owner
São Paulo, Brazil (Remote)
Managing development and Web3 projects for Globosat. Ensuring all projects delivered on-time, within scope and budget. Product Backlog management, vendor relationships and comprehensive project documentation.
Operations Consultant
São Paulo, Brazil
Developing operations improvement strategies, determining the scope of improvement initiatives, recommending cost-effective solutions to operational challenges and restructuring departments with role definition.
Sr. Project Manager
São Paulo, Brazil
Managing banking and fintech projects, ensuring on-time delivery within scope and budget. Maintaining vendor relationships and comprehensive project documentation.
Sr. Product Owner
São Paulo, Brazil
Key client: Bayer (Global). Managing healthcare/medical projects, ordering the Product Backlog to best achieve goals, optimizing Development Team value and ensuring backlog transparency for the entire Scrum Team.
Creative Operations
São Paulo, Brazil
Projects and teams management, ensuring effective processes for creative team strategies. Key projects: "Tudo no Roxinho" and "NuNiver" (Nubank 9th anniversary).
Operations Consultant
São Paulo, Brazil (Hybrid)
Implementation and monitoring of organizational processes, strategic planning and budgets, seeking sustainable company growth.
Director, Organizational Development
São Paulo, Brazil
Creating and defining processes, structures and objectives of organizational development.
Operations Manager
São Paulo, Brazil
Internal and client operations management, working with WPP group agencies and as an official partner on Adobe and Acquia technology projects. São Paulo office management, team leadership, operational process control, production strategy, risk analysis and budget control.
Digital Producer
São Paulo, Brazil
Leading the agency's digital technology production. Media and technology project management, display campaign management, CMS control, production budgets, vendor contracting and campaign scheduling.
Awards & Projects
McDonald's Instagram Menu
2018DM9DDB
AI-powered project connected to Instagram's API to track photos with specific hashtags, apply safety filters and automatically display the best images on digital menu boards.
Walmart Job On The Shelf
2018DM9DDB
Product line with job offers printed on labels, using QR codes to connect consumers to available positions.
Johnson's My First Pad
2018DM9DDB
Combined physical and virtual worlds with mini pads for dolls and an educational mobile game built in Unity to promote menstruation dialogue.
NuNiver — Nubank 9th Anniversary
2022Nubank
Anniversary campaign including outdoor actions, hero film and commemorative clothing collection. Responsible for creative team routines, briefing control, vendor contracting and budget control.
Novo Portal Vivo (AEM)
2018 — 2019Wunderman Thompson
Operational management of the new Vivo (Telefônica) portal production, based on Adobe Experience Manager module development and authoring.
UHG Americas Portal (Acquia)
2018Wunderman Thompson
Operational management of the new ASM portal using Acquia CMS.
Education
MBA, Business Administration
MBA USP/Esalq
Postgraduate, Project Management
FATEC Senac Pelotas
Bachelor's, Marketing
FATEC Senac Pelotas
Certifications
- AI Fluency: Framework and FoundationsAnthropic — 2025
- Claude with the Anthropic APIAnthropic — 2025
- Pre MBA AI for BusinessSaint Paul Escola de Negócios — 2025
- Six Sigma Yellow Belt6sigmastudy — 2019
- Scrum Foundations ProfessionalCertiProf — 2020
- Design ThinkingFIAP — 2021
Skills
AI & Technology
AI Prompting, Generative AI, Anthropic/Claude API, Web3, RPA, Adobe Experience Manager, Acquia, CMS, Unity
Management & Operations
Operations Management, Process Improvement, PMO, Project Planning, Product Management, Six Sigma, Scrum, Kanban, Agile
Leadership & Strategy
Strategic Planning, Cross-functional Team Leadership, People Management, Organizational Development, Business Strategy
Marketing & Communication
Advertising, Digital Marketing, SEO, Digital Strategy, Digital Production, Campaign Management
Languages
- PortugueseNative
- EnglishAdvanced
- SpanishAdvanced
Volunteering
- Founder — GG GroupFeb 2021 — Present
Creating a toxicity-free space for minority gamers on streaming platforms.
- Founder — Fade ArtJan 2011 — Present
Event production company, including charity events organization.
Last updated — 2026