Bayer US – Website Portfolio
What It Is
Product Owner (PO) of a website portfolio with a comprehensive network of domains for Bayer in the United States. Responsible for strategic decisions about site structures, navigation, user experience, and integration with regulatory compliance and global marketing strategies. Work done remotely, coordinating stakeholders and suppliers through agile processes.
Features
Product ownership with a strategic vision of a portfolio of health websites, aligned with Bayer's market objectives and compliance.
Leading the definition of priorities for the product backlog, balancing marketing, regulatory, and technical needs.
Remote collaboration with multidisciplinary and multicultural teams (USA, Germany, and Brazil), using agile tools and methods.
Coordination between Bayer's marketing teams, IT suppliers, and compliance teams, ensuring alignment and efficiency.
Making critical decisions about user experience (UX), information architecture, and technical implementation of integrations.
Supervision of development sprints, ensuring that deliveries met the deadlines and expected quality criteria.
Technical Highlights
Cross-functional Collaboration
Coordinated work across multiple stakeholders and time zones. Bridged communication between US, German, and Brazilian teams. Facilitated alignment between marketing, IT, and compliance departments.
Agile Product Management
Applied Scrum framework for sprint planning and execution. Maintained and prioritized comprehensive product backlog. Conducted regular stakeholder reviews and retrospectives.
Healthcare Compliance & Strategy
Ensured all digital properties met FDA and healthcare regulations. Balanced marketing objectives with strict compliance requirements. Integrated global brand strategies with local market needs.
Key Features
CLIENT: Bayer
ROLE: Product Owner
TEAM DISTRIBUTION: USA, Germany, Brazil
METHODOLOGY: Agile/Scrum
PORTFOLIO SIZE: Multiple healthcare websites
KEY FOCUS: Compliance, UX, and marketing alignment
Results
Successful launch of multiple websites that integrated commercial strategies with strict compliance with healthcare regulations.
Improved team efficiency through the implementation of clear agile processes and regular alignment between time zones.
Development of a scalable product management model that could be replicated in other markets and regions.
Strengthening of relationships with international stakeholders, ensuring fluid communication and shared goals.
Creation of efficient and scalable documentation system that was subsequently adopted in other projects.
Increased team autonomy through well-defined processes and transparent priorities, improving delivery speed and quality.