Globosat SportVLand – Sports Metaverse
What It Is
SportVLand was an innovative project that created a metaverse dedicated to Globosat's SportV channel, developed on the Roblox platform. The initiative aimed at engaging fans and viewers in an immersive virtual environment, allowing them to interact with sports content, attend events, explore themed areas, and participate in minigames. Bridging a new dimension of engagement with the brand.
Features
Serving as a Product Owner, bridging the account team, Globosat stakeholders, and the development team.
Definition of priorities for feature development, aligning technical feasibility with business objectives and user experience.
Coordinating development sprints, ensuring continuous value delivery and alignment with the product vision.
Mediating communication between the Roblox team, external developers, and Globosat, facilitating coordination and efficient decision-making.
Closely monitoring development on the Roblox platform, ensuring customization quality and fidelity to the project vision.
Technical Highlights
Virtual Stadium
Interactive 3D environments where fans could gather. Multiple viewing areas for watching live sports events. Real-time crowd animations and reactions.
Live Events
Virtual watch parties and special broadcasts synchronized with live SportV broadcasts. In-game exclusive content and rewards.
Avatar Customization
Sports-themed clothing and accessories. Team uniforms of participating clubs. Branded SportV gear and merchandise.
Key Features
CLIENT: Globosat/SportV
ROLE: Product Owner
PLATFORM: Roblox
PROJECT FEATURES: Interactive 3D environments, Live sports event integration, Avatar customization, Integration with SportV brand content, A hub where fans met and engaged with sports culture, Virtual watch parties and live sports broadcasts
Results
Implementation of an agile approach adapted to the particularities of Roblox development and the dynamic needs of the metaverse.
Creation of an immersive virtual environment that became an extension of the SportV brand, deepening the connection with the sports community.
Development of gamification mechanisms that encouraged continuous user engagement and the formation of an active community.
Innovation that aligned SportV's channel content with interactive experiences in the metaverse, creating a memorable connection with fans.
Successful launch of SportVLand, attracting a significant audience of sports fans to the Roblox platform.
Establishment of a new engagement channel for SportV brand, especially reaching younger, tech-savvy demographics.
Establishment of a pioneering legacy of metaverse use by a sports TV operator in Brazil, generating positive media coverage.
Development of a scalable metaverse platform that served as a foundation for future initiatives in the media and entertainment sectors.