No Divã – Art Intervention Campaign
What It Is
For launching the digital Book Club 'Clube do Livro no Divã,' I created a series of promotional videos, one of them inspired by JACQUEMUS's giant bags in Paris. Here's how I imagined the book club's logo as an art intervention in Copacabana using Google's image generation and Kling AI inside Higgsfield AI. This campaign showcases how generative AI tools can be orchestrated to create sophisticated marketing content that combines cultural references (JACQUEMUS's viral marketing), Brazilian landmarks (Copacabana Beach), and brand identity into compelling visual narratives. The result is a launch campaign that feels both high-concept and authentically connected to Brazilian culture.
Features
As the creative director and AI orchestrator for this launch campaign, my responsibilities included conceptualizing the art intervention inspired by JACQUEMUS's marketing strategy, translating the book club's brand identity into a large-scale visual concept, coordinating multiple AI tools (Google's image generation, Kling AI, Higgsfield AI) to achieve the desired aesthetic, ensuring the Brazilian cultural context (Copacabana) was authentically represented, and producing video content that would generate attention and engagement for the book club launch.
Technical Highlights
JACQUEMUS-Inspired Concept
Drew inspiration from JACQUEMUS's iconic giant bag installations in Paris, adapting the concept to showcase the No Divã logo as a large-scale art intervention on one of Brazil's most famous beaches.
Google Image Generation
Utilized Google's advanced image generation technology to create the foundation visuals of the logo installation on Copacabana Beach, ensuring photorealistic quality and proper integration with the beach environment.
Kling AI Video Generation
Leveraged Kling AI's video generation capabilities inside Higgsfield AI to bring static concepts to life with realistic movement, lighting, and environmental dynamics.
Higgsfield AI Integration
Used Higgsfield AI as the orchestration platform to seamlessly combine multiple AI tools, enabling a streamlined workflow for complex video generation projects.
Cultural Contextualization
Placed the art intervention specifically at Copacabana Beach, connecting the book club brand with one of Rio de Janeiro's most iconic and culturally significant locations.
Multi-Video Campaign
Created a series of videos for the launch, each exploring different creative angles and AI-generated scenarios to maximize engagement and brand awareness.
Key Features
PROJECT TYPE: Brand Launch Campaign
INSPIRATION: JACQUEMUS's giant bags in Paris
LOCATION: Copacabana Beach, Rio de Janeiro
TECHNOLOGIES: Google Image Generation, Kling AI, Higgsfield AI
FORMAT: Multi-video campaign series
BRAND: Clube do Livro no Divã (Digital Book Club)
CONCEPT: Art intervention meets AI-generated marketing
Results
Successfully created a visually stunning launch campaign for Clube do Livro no Divã using only AI-generated content.
Adapted a high-fashion marketing concept (JACQUEMUS) to Brazilian cultural context, creating unique and attention-grabbing visuals.
Demonstrated how multiple AI tools can be orchestrated (Google, Kling AI, Higgsfield AI) to produce cohesive, professional marketing campaigns.
Proved that AI-generated video content can rival traditional production quality for brand launches and promotional campaigns.
Created a series of videos that blend art intervention concepts with digital marketing, establishing a memorable visual identity for the book club.
Showcased Copacabana Beach as a canvas for digital art, connecting the brand with Brazilian cultural pride and recognition.
Established a cost-effective approach to creating high-impact marketing campaigns, eliminating the need for physical installations, location permits, and production crews.
Generated engagement and interest for the book club launch through innovative, AI-powered visual storytelling.
Validated the potential of generative AI for creative marketing campaigns that require both artistic vision and technical execution.