Nubank Nuniver – 9th Anniversary Campaign
What It Is
Nubank's 9th anniversary celebration campaign, including external actions, hero film with extensions, and a commemorative clothing collection. A multifaceted project that celebrated the brand's journey and its impact on the Brazilian financial market.
Features
Creation and implementation of work routines for the creative team, ensuring efficiency and quality in deliverables.
Detailed control of agendas and schedules, ensuring deadlines were met across all project fronts.
Identification, negotiation, and contracting of specialized suppliers for each campaign component.
Strategic budget management, optimizing resources to maximize the impact of actions.
Coordination of the main film production and its extensions for different channels.
Supervision of the commemorative clothing collection development, from design to production.
Technical Highlights
Hero Film
Main campaign video highlighting Nubank's trajectory in the Brazilian financial market over 9 years.
Clothing Collection
Limited edition commemorative apparel featuring Nubank's iconic purple color and anniversary branding.
External Actions
Special events and activations in key locations to engage customers and celebrate the milestone.
Key Features
CLIENT: Nubank
ROLE: Creative Operations Manager
CAMPAIGN DURATION: 4 weeks
TEAM SIZE: 25+ professionals
DELIVERABLES: 30+ assets
Results
Delivery of all campaign elements within the established timeframe and budget.
Strong public engagement with the commemorative actions, especially with the clothing collection.
Positive media coverage, reinforcing Nubank's innovative positioning.
Establishment of operational processes that were subsequently adopted in other campaigns.