Nubank Purple Pages – Business Booster
What It Is
Purple Pages is a digital platform developed by Nubank to boost small entrepreneurs' businesses. Functioning as a digital directory, the platform connects Nubank customers to small and medium-sized businesses such as hairdressers, bakers, tennis instructors, and bookstores, creating an ecosystem that supports local entrepreneurship and strengthens the fintech's user community.
Features
Senior project management, coordinating all stages of platform development.
Supervision and control of development and creative teams, ensuring alignment with project objectives.
Leading approval processes with stakeholders, ensuring all decisions aligned with Nubank's strategic vision.
Efficient budget management, optimizing resources to maximize delivered value.
Establishing schedules and delivery milestones, keeping the project within established timeframes.
Mediation between technical and creative teams, facilitating communication and conflict resolution.
Technical Highlights
Business Directory
Searchable database of small businesses categorized by type, location, and services offered.
Entrepreneur Profiles
Customizable business pages with photos, descriptions, contact information, and operating hours.
Customer Reviews
Rating and feedback system enabling Nubank users to share their experiences with listed businesses.
Key Features
CLIENT: Nubank
ROLE: Sr. Project Manager (Freelancer)
DEVELOPMENT TIME: 4 months
TEAM SIZE: 15+ professionals
BUSINESSES ONBOARDED: 500+ at launch
Results
Successful platform launch within planned timeframe and budget.
Significant adoption by small entrepreneurs, creating a diverse business directory.
Strengthening Nubank's positioning as a supporter of entrepreneurship and the local economy.
Establishment of a new service line for Nubank, expanding its ecosystem beyond traditional financial services.