Walmart – Job on the Shelf
What It Is
Job on the Shelf was an innovative and socially responsible project developed in partnership with Walmart and David The Agency, with unprecedented influence. It transformed product packaging into job opportunities, turning them into recruitment platforms at a time when Brazil was facing a critical unemployment crisis. The campaign stood out for its ability to connect companies that were hiring with people who needed work. Developed by Publicis, it helped position the brand as a key ally in addressing employment challenges and provided real solutions.
Features
Management of the complete campaign that united commercial production with job opportunities, creating an ecosystem of solutions.
Coordination of the technical implementation of the QR code system and the digital platform that connected candidates with opportunities.
Partnerships with companies from different sectors to offered product catalogs, forwarding resumes linked to areas compatible with each candidate.
Structure and delivered to human resources teams to ensure submitted positions were assisted and the application process was efficient.
Alignment with marketing and communication teams to promote the initiative and maximize its reach and social impact.
Technical Highlights
Idea
Jobs on the TV of the platform shelves. Walmart decided to use its physical space to publish 1,000 vacancies on product packaging.
Results
Tens of millions reached by specially selected media outlets for maximum media exposure, reaching more than 11 million people and 800+ placements.
Key Features
CLIENT: Walmart
ROLE: Project Manager
PROJECT DURATION: 3 months
JOB LISTINGS: 1,000+
REACH: 11M+ people
PRESS PLACEMENTS: 800+
Results
Development of an innovative system that transformed a social challenge from unemployment into an opportunity for brand engagement and positive impact.
Creation of a platform that connected people who were looking for work with specific positions to related platforms, increasing resume recruitment.
Implementation of processes connecting QR codes that allowed anyone with a smartphone to apply for positions, democratizing access to opportunities.
Continuous communication throughout the campaign, with all share of the Catholic festival, highlighting the innovative character and social impact of the initiative.
Strengthening Walmart's image as a socially responsible company committed to the economic development of the communities where it acts.
Establishment of a reference case for using technology and creativity to solve social challenges, inspiring other initiatives in other sectors.